Here's what I've learned so far: it's the opposite of Paleo/Primal, except that it eschews processed foods. Everything I consider healthy is a red food. Everything they consider healthy does bad things to me. Example: grits. They're basically ground, usually GMO corn, processed and super-fast-burning carbohydrate. Noom thinks they're healthy! I add butter and cheese to slow down the carbohydrate digestion. Noom thinks those are bad.
I think part of the basic problem here is that it refuses to think about macro-nutrients, by its own admission, even though a lot of people have metabolic issues (diabetes, celiac, mood disorders, etc.) that really mean that they should.
Noom is not diabetic friendly, in other words.
That said, the pedometer function is nice for anyone lucky enough to be able to carry their phone all day.
The leveling-up system really boosts the motivation of my inner-gamer. I am already to Level Four, almost to Level Five. I enjoy reading the articles, although I do not agree with some of them.
Most of the challenges are pretty freaking weak. I have a hard time taking any of their recommended steps seriously. I eat a good diet. I exercise frequently. I keep moving. I hydrate. I get almost enough sleep. So everything that Noom tells me is so faraway non-applicable, it almost makes me laugh sometimes. I have already done all this!
Noom also recommends keeping a detailed mood journal to help with emotional eating. This is a really good idea. HOWEVER, Noom does not provide this as a feature. Users have to go fetch their own pen and pad. OMG! You stupid, app! Why can't I track my mood with you? Keep all this in one place? Very disappointing.
Another feature is Groups, where Noom assigns people to semi-random groups to help each other with their goals. I just got mine today. I am really uncomfortable with it so far, because unlike with Fitbit, you aren't choosing your peers, so random algorithm is. My groups looks like Cell Block D. Creepy! But I'm going to try to give them some time.
Supposedly, if this doesn't work out, Noom will issue a refund for the cost of the Pro app. I may end up testing that, but like I said, I am going to give this some more time. So far, not terribly impressed.